She Managed Tech Rollouts for Coca-Cola and Estée Lauder. Here Are Her 3 Rules for Global Success

July 11, 2026 - 23:00

A leader who managed large-scale technology rollouts for global giants like Coca-Cola and Estée Lauder says the secret to success has little to do with the software itself. Instead, she argues that the real challenge is understanding how people work and how to communicate across borders. After overseeing complex implementations in dozens of countries, she distilled her approach into three core rules.

First, never assume a process that works in one region will work in another. Local customs, regulations, and even the way teams communicate can derail a project if ignored. She advises spending time on the ground to learn what people actually need before pushing a standard template.

Second, invest heavily in change management. The best system in the world fails if no one wants to use it. This means training, listening to feedback, and building champions within local teams who can advocate for the new tools. It is not about forcing adoption but about making people feel heard.

Third, keep communication simple and direct. In a global rollout, messages get lost in translation, time zones cause delays, and assumptions pile up. She insists on clear, repeatable language and frequent check-ins to ensure everyone is aligned. The goal is to reduce noise, not add to it.

these rules boil down to one idea: technology is just a tool. The real work is about building trust and understanding across cultures. Without that foundation, even the most advanced rollout will stumble.